PEOPLE Magazine celebrates the 25th anniversary of its iconic franchise, “Sexiest Man Alive,” with an innovative multi-platform initiative that includes an ABC Television Network primetime special, a digital campaign spanning PEOPLE.com, social media, mobile, and iPad extensions, and an exclusive partnership with leading charity auction site charitybuzz, which offers the magazine's 46 million readers the opportunity to bid on once-in-a-lifetime experiences with some of their “Sexiest Man Alive” favorites over the past 25 years.
“25 Years of Sexy: PEOPLE Magazine's Sexiest Man Alive!” airs on ABC Television Network on Wednesday, Nov. 17th at 10/9c, where the magazine's selection process for the issue's title holder is revealed for the first time ever. In this one-hour program hosted by Kim Kardashian, viewers are offered a unique behind-the-scenes glimpse at editorial meetings and photo selections led by PEOPLE's Managing Editor Larry Hackett, where the Hollywood hunks for this special double issue were chosen. The TV special also features the first exclusive on-camera interview with the “2010 Sexiest Man Alive,” who will be announced on the morning of Wednesday, Nov. 17th. Read more.
No comments:
Post a Comment