Former supermodel Heidi Klum is stripping down to promote Lifetime's TV show Project Runway.
Klum will appear nude as part of the network's promotional campaign for the fashion competition series' ninth season, which starts this summer.
Lifetime TV president and general manager Nancu Dubic - who stepped in a year ago to revamp the channel's reputation - said she chose the naked image of Heidi realising that she didn't need to look any further for a "brazen, strong, confident and sexy" model who embodied the channel's new values.
She said: "It's Heidi f***ing Klum!" Dubuc added to grab publis attention.
No comments:
Post a Comment