Transporting thongs and push-up bras isn't the only purpose for a Victoria's Secret shopping bag. Some women turn theirs into a purse. Others store their lunch in them. And now new research hints at a universal rationale for the bags' second lives as accessories. Women feel sexy simply holding it.
Brands can influence people in other ways as well. The study also notes the curious case of some M.B.A. students asked to take notes for six weeks using a pen embossed with the MIT logo. Those who did reported feeling smarter at the end of the term. "Many people are surprisingly receptive to brands," John tells AOL News.
You can feel sexy by joining Swinging Heaven and receiving compliments from other members.
No comments:
Post a Comment